Monday, September 12, 2011

Nike - The Air Mag Shoes

Nike has at last made the Air Mag, the self-launching, light-up sneaker worn by Marty McFly in film Back to the Future II.
It’s not the first BTTF shoe Nike has made, but its certainly the one closest to the movie-prop original, and was designed to be an exact replica.





The Air Mag is also Nike’s first rechargeable sneaker.
The shoes have a electroluminescent “Nike” panel on the strap, and LEDs glow from the sole and heel.




After six years spent reverse-engineering a shoe used in the film, he and Nike footwear designer Tiffany Beers felt they finally had it right.

Nike is auctioning off 1,500 pairs of Air Mags on eBay, with the profits for the Michael J. Fox Foundation for Parkinson’s research.
Prominent Googlers Sergey Brin and Anne Wojcicki have put up $50 million, with which they’ll match all donations.


It would only make sense that the shoes be auctioned to benefit the foundation of the man who made them famous,” Nike said on the sneakers’ web site.

If you want to bid, the auctions have already begun over at nikemag.eBay.com.

1 comment:

Oda said...

hahaah..
I remembered the same movie, very funny.....